top of page

A New Chapter in Publishing: Self-Publishing's Role in the Evolving Book Market

In the rapidly developing world of publishing, self-publishing has emerged as a viable alternative to the traditional route of finding a literary agent and securing a publishing deal. With technology, authors now have the power to take control of their intellectual property and disseminate their work directly to readers. While the allure of a traditional publishing contract may still hold some appeal, there are interesting reasons authors should seriously consider self-publishing and maintaining ownership of their intellectual property.

Whether you are an aspiring writer or a seasoned author, understanding the benefits of self-publishing can be the key to unlocking creative freedom, control, and financial success in your writing career.

Self-publishing and intellectual property maintenance have become the ideal path for many authors in today's digital era. From preserving the author's integrity to yielding significant financial gain, they create limitless possibilities. These elements of the publishing world provide authors more control over their work, greater profit margins, and enable a direct connection to their reader base.

Let's first dissect the term "self-publishing," which essentially means the author is in command, both of the creation process and the distribution. The author is no longer entirely dependent on a traditional publishing house to accept, edit, package, and sell their book. Instead, they have the liberty to make those decisions themselves. This empowers authors, giving them a level of control they may not experience through traditional publishing methods.

Self-publishing also allows authors to maintain their distinctive voice and style. This is beneficial in maintaining the authenticity and the integrity of the work. Where a publishing house might dictate changes in line with market trends or their unique style preferences, self-publishing allows the author to maintain their artistic vision, and bring the work to the public in its intended form.

Let's consider the financial aspect. Traditional publishers usually offer authors an up-front advance on royalties and then about 10-20% of the book’s profits thereafter (and 20% is on the high end and certainly not likely for someone starting out). With self-publishing, after initial costs to produce the book, authors can receive up to 70-100% of the profits, especially when selling directly to consumers (through your website, trunk of the car, or social media DM's). The possibility of a higher profit margin often translates into more financial freedom and the opportunity for authors to invest more money into marketing their work or crafting their next book.

Self-publishing allows authors to establish their personal brands and build a loyal readership. Through the use of social media, websites, and other online marketing strategies, authors can directly engage with their readers and create a strong personal connection. This engagement not only helps authors foster a devoted fanbase but also opens up opportunities for collaborations, speaking engagements, and other ventures beyond their written works.

The direct link to readers that self-publishing permits also provides a series of advantages. Often, third-party vendors such as publishers and booksellers claim ownership of customer relationships. However, self-publishing allows authors to address with their audience, enabling them to receive feedback, build relationships, and effectively engage readers. Stable audience-author relationships could lead to more book sales in the future.

Maintenance of intellectual property rights is the other crucial aspect of this subject. When an author self-publishes, they keep rights to their work—rights that have the potential to generate significant income if their book is adapted into a film, television series, or performs well in foreign markets. In many traditional publishing contracts, authors may give up these rights either indefinitely or for a specified period. Authors who keep these rights can have absolute control over how their work is used and secure the profit from any ancillary earnings their work generates. The rising popularity of audiobooks, e-books and online platforms has made it easier for self-published authors to reach a global audience and maximize their sales potential.

Retaining rights to intellectual property also has a strategic aspect. It allows authors to make their work available on multiple platforms, expanding their book's exposure and potential sales. They also have negotiation power if a traditional publishing company does later approach them, as they still own all the rights to their work. We strongly recommend hiring a professional lawyer to provide legal advice. They will have your best interest and guide you through the process so you make the best decisions.

Ultimately, the value in self-publishing and maintaining intellectual property rights lies in giving authors more control over their work, facilitating better earnings, enabling a direct connection to readers, and preserving their ability to profit from potential future use of their work. These elements can lead to enhanced creative freedom and financial success. Though there are advantages to traditional publishing, many authors are finding the benefits of self-publishing and keeping their intellectual property outweigh the prestige of having a big-name publisher on the cover of their book, especially when you can do exactly what they do, but with your own name. The truth is, authors who traditionally publish are not guaranteed success. They can ask for their royalty (advancement) money back if the book does not have the commercial success they intended.

Self-publishing is a lot of work, but what isn't? The payoff and the control you maintain far outweigh the many hours invested to ensure its overall success.


Revision Publishing LLC is an indie publishing & consulting firm, dedicated to guiding and educating authors through the self-publishing process. Equipping aspiring authors, established authors, and writers who want to increase productivity, reduce overhead costs, and publish with the knowledge and resources necessary to get it right the first time! 


bottom of page